When it comes to selling your products, you can only do so much on your own. Even if you write the best sales letter in the world – people still understand that you have a vested interest in talking up your merchandise.
What makes people trust you is to hear from other people who have tried your product, and had it work for them.
That’s why you always need to include several testimonials in any sales letter you put on the web.
Don’t, however, go overboard. If you put in too many testimonials, you’ll break up the rhythm of your sales letter. In general, try to have at least three but no more than five testimonials in your sales page.
Getting testimonials doesn’t have to be that difficult. You can ask your family and friends to try your product. Or you can offer your product at a discount to several customers in return for them providing you with testimonials.
The main point is that testimonials create credibility, and credibility sells – so make sure you include them in each and every sales letter you create.
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