One of the biggest mistakes people make when they try to sell their products online is giving people too much information. They write sales letters that are so long that people never get to the closer and give up reading before they make a purchase. Or else they tell people so much about the product that their potential clients don’t need to buy it – they can figure out the “secrets” for themselves.
Ideally a killer sales letter should be six to nine pages long when written in Arial 12 with an Arial 20 main headline and Arial 16 sub headlines. It should tell your customers the benefits of the product – but make them have to order it to find out exactly how it will help them.
In general, when it comes to killer sales letters, less is more. It’s OK If you are enthusiastic about your product – but don’t go overboard and write the sales equivalent of War and Peace.
Just keep it short and sweet and rack in sales and turbo charge your profit potenial!
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