When people come to your site, what really makes them buy? What pushes them from “Maybe I’d like to try that” to “Holy Cow! I need to order this!”
Bonus items.
The truth of the matter is that people like to feel like they are getting something for nothing – even if they have to pay for it. That’s why no matter how good your product is, you always need to offer to give your potential clients something for “free” in order to close the sale.
The good news for you is that your bonus items don’t have to be that spectacular – or even particularly expensive. You just simply have to have several of them and make sure that they have some relevance to the product you ARE selling.
Often you can accomplish this by offering people free reports that enhance your product – or online consultations with yourself in order to help them use your product to your best advantage.
An easy way to accomplish this is when you’ve bought the rights to large CD sets. For example, perhaps you have the rights to sell a six-CD set of Armand Morin’s Marketing Secrets.
Why not have your sales letter be about the first two CDs, and then offer to “give” the next four CDs as a “free bonus”?
Sure, you would have included those CDs in the package anyway – but your customer doesn’t have to know that!
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